sheehan alam

iTunes AppStore Hinders Consumer Adoption

Despite living and breathing the Apple ecosystem (I own an iPhone, MacBook Pro, and solely use iTunes) Android will be the future of mobile computing if Apple doesn’t change their app store policies.

1. 3-4 week approval process for submitting changes to an application is ridonkulous (yes, 1 step above ridiculous)
2. PR is non-existant because Apple has control over your marketing message
3. AppStore is not designed to showcase over 100,000 applications. Only the highest grossing survive

Now lets take a look at Android. Despite the lack of polish, proliferation across different devices, and open-ness will allow it to thrive. This is the pareto principle in action. Android is 80% there.

1. No application approval process
2. Unlimited marketing power
3. Applications are not limited to the app store

Time for mobile hackers to re-strategize.